How to Do SEO in India with Free Tools [Updated 2022]

You’ll probably agree with me that getting more traffic from Google India organic search results to your site would be a great thing. In this post, you can find all the free SEO tools to achieve the desired results quickly.

Increased traffic to your website can be a sign of:

  • Increased customer awareness about your business
  • You can convert more leads with your sales team.
  • Ranking near the top of Google search results gives you more credibility.
  • What should you do if your budget isn’t enough to hire a professional SEO agency to help you?

Don’t give up!

No, don’t worry.

This article will show you how to optimize your website for search engines and increase your rankings using 100% free tools.

Are you ready?


Not a waste of time if your website already has a lot of traffic and leads. If you need more traffic to your website, read on!

Section 1 – What exactly is SEO?

SEO stands for search engine optimization.

SEO refers to the process of improving your website’s rank in organic search engine results for certain keywords that are relevant to your business’s products or services.

Your website’s rank in search engines like Google will determine how much traffic you receive. This will increase your chances of generating leads for your business.


Organic search can bring you clicks that lead to your website. This is in contrast to paid search such as Google Adwords, where business owners must pay for every click.

Google is often the focus of SEO discussions. Google is the most popular search engine, with millions of people visiting their site every day to find new information.

Section 2 – Why bother ranking your website on Google India

Imagine that you are looking for an air conditioner installer in Delhi.

What is the first thing that you do?

Google India will search for “air conditioner installers in Delhi”.

After reading a few reviews, you can open the websites of the top three results to find out more about potential air conditioner installers.

Next, call the most beautiful one and place an order.

Welcoming to 2022

Google is the first place consumers search before they find products and services. This makes Google’s top pages highly sought after!

Section 3 – How does Google rank websites for specific search phrases and keywords?

Google considers many factors when determining which pages should appear in search engine results.

Google stated that they use over 200 factors to determine keyword rankings.

Although Google does not reveal the exact ranking factors, research has shown that the most important factors in ranking websites are:

  • The number of links that point to your website from other sites;
  • The quality of links that point to your site;
  • Your website should contain the following content:
  • Detail-oriented and long (at least 700 words, and up to 2,000 words!)
  • Contains the search phrase or keyword in your URL, headings, (h1,h2,h3, etc), body and image tags, meta description and meta title
  • Rich media-rich with images, video embeds, and custom graphics.

This is a simplified overview of the Google factors.

These are the most impactful tasks that you can perform to increase your website’s Google ranking if you are just beginning outranking your website.

  • Write quality, detailed, and long-lasting content.
  • Ask other website owners for links back to your quality content.
  • You will see a lot of value in your time if you complete these two tasks.


Section 4 – Step By Step SEO Process for Ranking in Google India

  • SEO Audit for Website
  • Correct SEO errors found
  • Install Google Search Console and Google Analytics
  • Create a Google My Business Page
  • Google Search Console: Quick wins
  • Keyword Research
  • Prioritize Target Keywords
  • Target Keywords are used to create content
  • Create Backlinks to Your Website
  • Track, Monitor, and Report on Results
  • Continue

This Guide Includes Free SEO Tools

Technical Free SEO Tools for Audit:

Woorank –

Screaming Frog Spider –

Website page speed:

Pingdom –

GTmetric –

Broken Backlink Checker –

Google Apps

Gmail –

Analytics –

Webmaster Tools –

My Business –

Keyword Research

Keywords Everywhere –

Answer the Public –

Ubersuggest –

SE Ranking –

Writing Content

Content Headline generator –

Answer the Public –


Unsplashed –

Pixabay –

TinyJPG image compressions

Youtube –