{"id":111,"date":"2022-02-10T09:55:23","date_gmt":"2022-02-10T09:55:23","guid":{"rendered":"https:\/\/indianseoagency.com\/blog\/?p=111"},"modified":"2026-02-12T11:13:39","modified_gmt":"2026-02-12T11:13:39","slug":"seo-india-how-to-do-seo-in-india-with-free-tools-updated","status":"publish","type":"post","link":"https:\/\/indianseoagency.com\/blog\/seo-india-how-to-do-seo-in-india-with-free-tools-updated\/","title":{"rendered":"SEO India: How to Do SEO in India with Free Tools [Updated 2026]"},"content":{"rendered":"<p>You&#8217;ll probably agree with me that getting more traffic from Google India organic search results to your site would be a great thing. In this post, you can find all the free SEO tools to achieve the desired results quickly.<\/p>\n<p><strong>Increased traffic to your website can be a sign of:<\/strong><\/p>\n<ul>\n<li>Increased customer awareness about your business<\/li>\n<li>You can convert more leads with your sales team.<\/li>\n<li>Ranking near the top of Google search results gives you more credibility.<\/li>\n<li>What should you do if your budget isn&#8217;t enough to hire a professional SEO agency to help you?<\/li>\n<\/ul>\n<p><strong>Don&#8217;t give up!<\/strong><\/p>\n<p><strong>No, don&#8217;t worry.<\/strong><\/p>\n<blockquote><p>This article will show you how to optimize your website for search engines and increase your rankings using 100% free tools.<\/p><\/blockquote>\n<p><strong>Are you ready?<\/strong><\/p>\n<p><strong>Great!<\/strong><\/p>\n<blockquote><p>Not a waste of time if your website already has a lot of traffic and leads.\u00a0If you need more traffic to your website, read on!<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Section_1_%E2%80%93_What_exactly_is_SEO\"><\/span><strong>Section 1 &#8211; What exactly is SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/indianseoagency.com\/blog\/seo-india-how-to-do-seo-in-india-with-free-tools-updated\/#Section_1_%E2%80%93_What_exactly_is_SEO\" >Section 1 &#8211; What exactly is SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/indianseoagency.com\/blog\/seo-india-how-to-do-seo-in-india-with-free-tools-updated\/#Section_2_%E2%80%93_Why_bother_ranking_your_website_on_Google_India\" >Section 2 &#8211; Why bother ranking your website on Google India<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/indianseoagency.com\/blog\/seo-india-how-to-do-seo-in-india-with-free-tools-updated\/#Welcoming_to_2026\" >Welcoming to 2026<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/indianseoagency.com\/blog\/seo-india-how-to-do-seo-in-india-with-free-tools-updated\/#Section_3_%E2%80%93_How_does_Google_rank_websites_for_specific_search_phrases_and_keywords\" >Section 3 &#8211; How does Google rank websites for specific search phrases and keywords?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/indianseoagency.com\/blog\/seo-india-how-to-do-seo-in-india-with-free-tools-updated\/#Section_4_%E2%80%93_Step_By_Step_SEO_Process_for_Ranking_in_Google_India\" >Section 4 &#8211; Step By Step SEO Process for Ranking in Google India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/indianseoagency.com\/blog\/seo-india-how-to-do-seo-in-india-with-free-tools-updated\/#This_Guide_Includes_Free_SEO_Tools\" >This Guide Includes Free SEO Tools<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong><a href=\"https:\/\/indianseoagency.com\/blog\/i-will-tell-you-the-truth-of-seo-in-the-next-60-seconds\/\">SEO<\/a><\/strong> stands for search engine optimization.<\/p>\n<p>SEO refers to the process of improving your website&#8217;s rank in organic search engine results for certain keywords that are relevant to your business&#8217;s products or services.<\/p>\n<p>Your website&#8217;s rank in search engines like Google will determine how much traffic you receive. This will increase your chances of generating leads for your business.<\/p>\n<p><strong>Simple?<\/strong><\/p>\n<p>Organic search can bring you clicks that lead to your website. This is in contrast to paid search such as Google Adwords, where business owners must pay for every click.<\/p>\n<p>Google is often the focus of SEO discussions. Google is the most popular search engine, with millions of people visiting their site every day to find new information.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Section_2_%E2%80%93_Why_bother_ranking_your_website_on_Google_India\"><\/span>Section 2 &#8211; Why bother ranking your website on Google India<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Imagine that you are looking for an air conditioner installer in Delhi.<\/p>\n<p>What is the first thing that you do?<\/p>\n<p>Google India will search for &#8220;air conditioner installers in Delhi&#8221;.<\/p>\n<p>After reading a few reviews, you can open the websites of the top three results to find out more about potential air conditioner installers.<\/p>\n<p>Next, call the most beautiful one and place an order.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Welcoming_to_2026\"><\/span>Welcoming to 2026<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google is the first place consumers search before they find products and services. This makes Google&#8217;s top pages highly sought after!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Section_3_%E2%80%93_How_does_Google_rank_websites_for_specific_search_phrases_and_keywords\"><\/span>Section 3 &#8211; How does Google rank websites for specific search phrases and keywords?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google considers many factors when determining which pages should appear in search engine results.<\/p>\n<p>Google stated that they use over 200 factors to determine keyword rankings.<\/p>\n<p>Although Google does not reveal the exact ranking factors, research has shown that the most important factors in ranking websites are:<\/p>\n<ul>\n<li>The number of links that point to your website from other sites;<\/li>\n<li>The quality of links that point to your site;<\/li>\n<li>Your website should contain the following content:<\/li>\n<li>Detail-oriented and long (at least 700 words, and up to 2,000 words!)<\/li>\n<li>Contains the search phrase or keyword in your URL, headings, (h1,h2,h3, etc), body and image tags, meta description and meta title<\/li>\n<li>Rich media-rich with images, video embeds, and custom graphics.<\/li>\n<\/ul>\n<p>This is a simplified overview of the Google factors.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/n_6DHI-4pZw\" width=\"850\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>These are the most impactful tasks that you can perform to increase your website&#8217;s Google ranking if you are just beginning outranking your website.<\/p>\n<ul>\n<li>Write quality, detailed, and long-lasting content.<\/li>\n<li>Ask other website owners for links back to your quality content.<\/li>\n<li>You will see a lot of value in your time if you complete these two tasks.<\/li>\n<\/ul>\n<p><strong>Simple.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Section_4_%E2%80%93_Step_By_Step_SEO_Process_for_Ranking_in_Google_India\"><\/span>Section 4 &#8211; Step By Step SEO Process for Ranking in Google India<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>SEO Audit for Website<\/li>\n<li>Correct SEO errors found<\/li>\n<li>Install Google Search Console and Google Analytics<\/li>\n<li>Create a Google My Business Page<\/li>\n<li>Google Search Console: Quick wins<\/li>\n<li>Keyword Research<\/li>\n<li>Prioritize Target Keywords<\/li>\n<li>Target Keywords are used to create content<\/li>\n<li>Create Backlinks to Your Website<\/li>\n<li>Track, Monitor, and Report on Results<\/li>\n<li>Continue<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"This_Guide_Includes_Free_SEO_Tools\"><\/span>This Guide Includes Free SEO Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Technical Free SEO Tools for Audit:<\/strong><\/p>\n<p><strong>Woorank &#8211;<\/strong> <a href=\"https:\/\/www.woorank.com\/\">https:\/\/www.woorank.com\/<\/a><\/p>\n<p><strong>Screaming Frog Spider &#8211;<\/strong> https:\/\/www.screamingfrog.co.uk\/seo-spider\/<\/p>\n<p><strong>Website page speed:<\/strong><\/p>\n<p>Pingdom &#8211; https:\/\/tools.pingdom.com\/<\/p>\n<p>GTmetric &#8211; https:\/\/gtmetrix.com\/<\/p>\n<p><strong>Broken Backlink Checker<\/strong><\/p>\n<p>Brokenlinkcheck.com &#8211; brokenlinkcheck.com<\/p>\n<p><strong>Google Apps<\/strong><\/p>\n<p><strong>Gmail &#8211;<\/strong> https:\/\/www.google.com\/gmail\/<\/p>\n<p><strong>Analytics &#8211;<\/strong> https:\/\/analytics.google.com\/<\/p>\n<p><strong>Webmaster Tools &#8211;<\/strong> https:\/\/www.google.com\/webmasters\/<\/p>\n<p><strong>My Business &#8211;<\/strong> https:\/\/business.google.com\/<\/p>\n<p><strong>Keyword Research<\/strong><\/p>\n<p><strong>Keywords Everywhere &#8211;<\/strong> https:\/\/keywordseverywhere.com\/<\/p>\n<p><strong>Answer the Public &#8211;<\/strong> https:\/\/answerthepublic.com\/<\/p>\n<p><strong>Ubersuggest &#8211;<\/strong> https:\/\/neilpatel.com\/ubersuggest\/<\/p>\n<p><strong>SE Ranking &#8211;<\/strong> https:\/\/seranking.com\/keyword-suggestion-tool.html<\/p>\n<p><strong>Writing Content<\/strong><\/p>\n<p><strong>Content Headline generator &#8211;<\/strong> http:\/\/tweakyourbiz.com\/title-generator<\/p>\n<p><strong>Answer the Public &#8211;<\/strong> https:\/\/answerthepublic.com\/<\/p>\n<p><strong>Media<\/strong><\/p>\n<p><strong>Unsplashed &#8211;<\/strong> https:\/\/unsplash.com\/<\/p>\n<p><strong>Pixabay &#8211;<\/strong> https:\/\/pixabay.com\/<\/p>\n<p><strong>TinyJPG image compressions<\/strong> https:\/\/tinyjpg.com\/<\/p>\n<p><strong>Youtube &#8211;<\/strong> https:\/\/www.youtube.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ll probably agree with me that getting more traffic from Google India organic search results to your site would be a great thing. In this post, you can find all the free SEO tools to achieve the desired results quickly. Increased traffic to your website can be a sign of: Increased customer awareness about your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[19,20],"class_list":["post-111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-free-seo-tools","tag-free-seo-tools-2022"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO India: How to Do SEO in India with Free SEO Tools [Updated 2026]<\/title>\n<meta name=\"description\" content=\"Free SEO Tools: Free SEO tools are perfect for bootstrapping entrepreneurs who want to improve their search engine optimization efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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